Pub company JD Wetherspoon increased its range of drinks from UK and non-EU producers across its 880 pubs from Wednesday September 26 in the run up to Brexit and it says the move is resulting in lower prices forcustomers in its pubs.
The pubs stopped serving Jagermeister (a herbal liqueur from Germany), as well as French brandies Courvoisier VS and Hennessy Fine de Cognac from September 26.
They have been replaced with E&J Brandy (the number two selling brandy in the USA), Black Bottle (the number one selling brandy in Australia) and Strika, a herbal liqueur produced in England.
E&J Brandy and Strika is available in all Wetherspoon pubs from September 26, while Black Bottle will be available from the start of November. Wetherspoon – well aware of making with this move also a political statement in favor of the Brexit – has already replaced Champagne with sparkling wines from the UK and Australia in its pubs as well as German wheat beers with those from the UK. Wetherspoon founder and chairman, Tim Martin, said: “ The three new products will be offered at a lower price than those they are replacing. This is a significant move by us and highlights our commitment to offering an excellent range of UK and world products, with the emphasis on quality and value for the two million customers who visit our pubs each week. In blind tastings conducted by Wetherspoon, the new products were more popular than those they are replacing”. “We will continue to review all products over the next 24 months, with the object of making the business more competitive and offering the best choice and value for customers”, the Wetherspoon chairman pointed out.
