In London there is a growing interest in all things Italian, especially when authentic and rural. Trying to exploit this opportunity the Travel Hashtag format returned on the 16th of January to the UK capital for the fourth consecutive year with a business networking event entirely dedicated to Italian inbound tourism.
The event was organized in collaboration with ITA Airways, under the patronage of ENIT and the Italian Cultural Institute of London. In the setting of the Great Scotland Yard Hotel travel designers, travel agents, and UK tour operators had the opportunity to meet representatives from Italo ITALO-Nuovo Trasporto Viaggiatori, Serravalle Designer Outlets, Target Travel, UNAHOTELS MH Matera, Palazzo del Duca, Life Resorts, Visit Emilia, Trenord, Grotte di Castellana, Master Explorer, Martulli Viaggi, Travel Before, Italia Highlights, Relais dei Molini, Driverso, Visit Calabria, bookbook.
As Flavio Zappacosta, the UK & Ireland manager of ENIT, aptly explained during the meeting – said Nicola Romanelli, founder and president of Travel Hashtag – the UK market holds immense importance for our destinations. The attention of London buyers towards our partners’ proposals and the engagement shown during the event indeed attest to a growing interest in all things Italian”.
La Redazione
